logo design glossary[C]
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6 April,2007
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Callout: An explanation label for an illustration, often drawn with a leader line pointing to a part of the illustration. Camera-ready copy: Final publication material that is ready to be made into a negative for a printing plate. May be a digital file or actual print and images on a board.
Cap height: In type it is distance from the baseline to the top of the capital letters.
Caption: An identification (title) for an illustration. Usually a brief phrase. The caption should also compliment the other content.
Character: Any letter, number, punctuation, symbol or space
Clip art: Ready-made artwork sold or distributed for clipping and pasting into publications. Available in hard-copy books, and in electronic form, as files on a CD or disk.
Color separation: The process of creating separate negatives and plates for each color of ink (cyan, magenta, yellow, and black) that will be used in the illustration or publication.
Color spacing: The addition of spaces to congested areas of words or word spacing to achieve a more pleasing appearance after the line has been normally set.
Column gutter: This is the space between columns of type.
Comprehensive layout (comp): A blueprint of the publication, showing exactly how the type will be set and positioned and the treatment, sizing and placement of any illustrations on the page.
Condensed font: A font in which the set-widths of the characters is narrower than in the standard typeface. (Not the inter-character space. That is accomplished through tracking).
Continuous tone: Artwork that contains gradients of gray, as opposed to black-and-white line art. Photographs and some drawings, like charcoal or watercolor, require treatment as continuous-tone art.
Copy: Generally refers to text, typewritten pages, word-processing files, typeset galleys or pages. Although sometimes refers to all source materials (text and graphics) used in a publication.
Copyfitting: The fitting of a variable amount of copy within a specific and set amount of space.
Counter: In type it is an enclosed area within a letter, in uppercase, lowercase, and numerical letterforms.
Crop marks: On mechanical, horizontal and vertical lines that indicate the edge of the printed material.
Cropping: For artwork, cutting out the extraneous parts of an image and usually associated with a photograph.
Cutlines: Explanatory text, usually full sentences that provide information about drawings and illustrations. Cutlines are sometimes called captions or legends. (Not to be confused with title-captions which are headings for the illustration or key-legends, which are part of the artwork).
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